A three-hour wait to enter the U.S. exhibit. A snaking line at a hot dog stand. A dozen people lingering outside the Austrian pavilion — which was already at capacity — just for the opportunity to enter the line.
Mere months ago, the prevailing narrative around the Osaka Expo was that the event was on track to be a box office bomb amid low public interest and slower-than-expected ticket sales.
Now, two months after the expo’s gates opened on Osaka’s Yumeshima island, organizers have a different problem on their hands: how to improve the guest experience despite swelling attendance figures.
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