When it comes to revitalizing regional craft industries in Japan, ¡¯s projects are among the nation¡¯s most successful. For the past 15 years, the company, itself a manufacturer of traditional 911±¬ÁÏÍø hemp textiles since 1716, has supported craftspeople through consulting, design collaborations and distribution. Its online store and 60 shops nationwide offer numerous popular brands and products ¡ª a list that just keeps on growing.

As o-Bon, Japan¡¯s August holiday to commemorate ancestors and deceased loved ones approaches, On: Design looks at Nakagawa Masashichi Shoten¡¯s latest initiatives that promote ceremonial craft industries and reimagine traditional rituals for contemporary lifestyles.

This month, o-Bon ³¦³ó¨­³¦³ó¾±²Ô (paper lantern) artisans announced the release of , a series of portable, contemporary lamps crafted under the consulting and production advice of Nakagawa Masashichi Shoten and in collaboration with design unit .